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Tuesday, July 28, 2009

July 18 marks the 25th anniversary of the McDonalds Massacre


Slaughter at McDonald's in '84 changed how police operate
By Jim Kavanagh

At 3:40 p.m. on July 18, 1984, Huberty carried a long-barreled Uzi semiautomatic rifle, a pump-action shotgun and a handgun into a McDonald's in San Ysidro, an enclave of San Diego, California.

Witnesses said the unemployed welder and security guard started shooting immediately, and kept on shooting for 77 minutes until a police sniper on a nearby rooftop ended the siege with a bullet through Huberty's heart.

When the carnage ended, Huberty and 21 victims -- including grandmothers, an infant, children on bicycles and teenage McDonald's employees -- lay dead inside and outside the restaurant. Nineteen others were wounded.

San Diego police Capt. Miguel Rosario, a patrol officer back then, was the first cop on the scene, believing he was responding to a single accidental shooting.

Carrying a standard-issue .38-caliber revolver with six bullets, the Marine Corps veteran was in for the fight of his life against a much-better-armed opponent.

"Talk about feeling inadequate," Rosario said. "He's got an Uzi, I've got a .38, and I'm thinking it's a robbery gone bad and his buddies are going to encircle me."

Rosario would later play a key role in beefing up officers' weaponry and training to stop violent criminals.

When Rosario arrived at the McDonald's, he saw people hiding behind cars in the lot. He didn't know what was going on, but "I got that little sick feeling in the pit of my stomach," he said.

He looked up to see a man -- Huberty -- open a side door of the restaurant, the Uzi across his chest. The two men eyed each other, and then Huberty moved aggressively. The SWAT-trained officer ducked behind a parked pickup truck, "and he started opening up on me," Rosario said.

He was badly outgunned and knew it. Worse, he believed he had more than one adversary.

"I wouldn't have minded taking him on one-on-one," Rosario said in his transplanted South Bronx accent. "But if he had buddies in there and they had shoulder arms, I would have been in a world of hurt."

Huberty fired about 30 armor-piercing rounds at the officer, who could hear them striking metal posts and skipping off the asphalt.

From behind the truck, Rosario radioed in a Code 10 -- "send SWAT" -- and seconds later a Code 11 -- "send everybody."

San Diego's SWAT team then consisted of patrol officers with extra training who carried their special equipment in their squad cars, Rosario said.

Huberty retreated inside as other police units arrived. Rosario ran back to his car to retrieve his Ruger Mini-14 military-style rifle. Two patrol officers fired shotguns to cover Rosario while he took up position. But he couldn't get a clear shot.

Reporter Monica Zech had a bird's-eye view of the scene. She was giving traffic reports from a small airplane for local TV and radio stations.

"I looked down and could see that there was people ducking for cover, and there was a fire truck there with everybody behind it," she recalled. She saw two boys lying on the ground, tangled in their bicycles after being shot by Huberty, and people hiding behind the low walls of the restaurant's playground.

Circling at 3,000 feet, Zech alerted authorities to close nearby Interstate 5 and the Tijuana border crossing a few blocks away because drivers were heading straight into the line of fire.

The bright sunshine and the eatery's smoked windows made it hard for police to see inside, but eventually Chuck Foster, a police sniper on the post office roof next door, got a clear view of Huberty near the counter. Foster dropped him with a single shot through a glass door.

The battle was over, but the lessons were just beginning.

Police clearly needed more firepower and a new strategy, Rosario said.

"The time had come where you had to have a full-time, committed and dedicated, highly trained, well-equipped team ... that were committed to shooting, being in shape and being able to respond rapidly anywhere in the city," he said.

"We didn't have what we have now," Rosario said. "We have a special response team -- hostage rescue -- very elite, well-trained. It's an elite team within SWAT. We have access to helicopters now and all of that kind of stuff. We didn't have none of that back then."

After San Ysidro, the department created a dedicated unit that trains continuously and uses much more formidable weapons and tactics.

"We became pretty much special forces specialists, if you will," he said.

Police departments nationwide soon realized their own need for tactical specialists.

The San Ysidro massacre seemed to introduce a "cluster" of mass shootings in the '80s and early '90s, said James Alan Fox, a Northeastern University professor and author of six books on mass murder. These included post office rampages in Oklahoma, New Jersey and Michigan, and culminated with the Luby's restaurant slaughter in Killeen, Texas, in 1991, in which 23 people were killed.

Michael T. Rayburn, an independent police firearms trainer in Saratoga Springs, New York, said the San Ysidro incident and others -- including gangland battles of the 1920s and more recent episodes like the infamous North Hollywood bank shootout in 1997 and the Columbine school massacre in 1999 -- force police to keep developing new weapons and tactics.

"As police officers, we don't have wind tunnels or expensive laboratories. We've learned, unfortunately, out on the street, and we pay for it in blood and sometimes our lives," he said.

After the McDonald's massacre, other cities sought advice from San Diego on how to develop tactical teams. Now, such elite units are part of most larger departments across the country.

Another change after San Ysidro is how departments handle officers who have been involved in traumatic incidents. For the first time, San Diego debriefed all involved officers and provided professional counseling for those who needed it. Now, it is common practice.

"We saw the benefit and the need for that," Rosario said, though in 1984 he blew off steam in Las Vegas for two days in lieu of counseling.

Many departments still fall short, but awareness of the need for psychological services is much greater now than in the '80s, said Lynn Winstead Mabe, a police counselor and consultant in Grapevine, Texas.

"I truly think they're beginning to care about the psyche of their people," she said.

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Damian Ross
The Self Defense Company
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Wednesday, July 15, 2009

Never Throw The First Punch



Never Throw the First Punch

Damian Ross, the Self Defense Company





I can hear my father now. “Never throw the first punch.” This mantra has been drilled in your brain since you were a wee toddler. I can remember sitting in the principal’s office after one of my weekly playground scraps waiting for the question, “Who threw the first punch?” It is the quintessential deciding factor of guilt in use of force. The idea of waiting until you are physically attacked before you can defend yourself is the guideline by which all use of force and self defense cases are judged. Even in martial arts you are taught the martial arts are for defense only. This combined with “never throw the first punch” have put you at a dangerous disadvantage.

When I was working in my teens and older I noticed something incredible, the guy who threw the “first punch” usually won the fight. On the playground or in the neighborhood you can get away with not throwing the first punch simply because your attacker’s intent is not to seriously injure; rape or kill you. On the playground of on the block, the fights are usually to prove a point among people you see on a regular basis. In the outside world among grown men and women this is extremely dangerous.

In the outside world, the recipient of the first punch is usually the recipient of the second punch, the third punch, the first kick and the final stomp. Attackers or brutal and relentless and don’t think much of the consequences of their actions. My early training in martial arts NEVER prepared me for this reality.

I was trained to wait to be physically attacked; to wait for the grab, the punch or the stab. What I saw and what I experienced in my late teens and early twenties told me that it was too late to wait for that. The smart street fighters knew where to stand and when to attack. Most time, the fight was over before it started. Either someone was out cold or people were pulling the guy off before he kicked his skull in.

Never throw the first punch is some of the worst advice I ever received.

Now, I’m not a violent person. I am not one to start trouble (ending it is a different story). But the “never throw the first punch” or “martial arts are for self defense” are concepts that pertain to intentions and lifestyle not tactics. These ideas suggest that you don’t look for trouble, don’t seek to hurt or injure others and live a peaceful life. Your training IS FOR DEFENSE ONLY. You are not robbing old ladies and stealing candy from babies. You are living a law abiding life. You work, pay taxes and enjoy time with family and friends and you have the right to protect your life style and loved ones from harm.

So how can you do both, throw the first punch and live the lifestyle you want to live? In module 1 of the Self Defense Training System we show you how to establish distance and determine what your targets intentions are instantly, without question. This allows you to reveal your attackers true motives and let you get the upper hand and allow you to stop the fight before it starts. What you learn in 5 minutes took me 2 years to figure out. Hopefully you won’t have to accumulate so many knocks to the head.



Damian Ross

Martial Arts

Self Defense

Common Sense

Self Defense Company

Self Defense Training System

Tuesday, May 19, 2009

They can take away your right to bear arms, but not your right to bare hands!


In an effort to combat the recent administration’s attempts to further restrict gun ownership in the United States, gun owners are hoarding stock piles of ammunition and weapons. Personally, you can have all the guns you in the world; it still will no make a difference. Even if you were allowed to carry a gun in every state in the union it still won’t help you. Chances are you will be in a hand to hand confrontation because most conflicts and violent crimes on citizens and police involve no weapon at all. Statistically whether you’re in law enforcement or not, you have a better chance of getting killed in an earthquake or a flood than ever using a firearm to defend yourself.

According to the 2006 Use of Force by Police report less than less than 0.2% of all arrests involved drawing a weapon at all. That doesn’t include discharging the weapon. The overwhelming majority of incidences 98% involved no weapon at all. That means if you are really concerned for your safety and your family’s well being you need to seriously consider hand to hand combat training.

If guns are not the answer, how about martial arts?

Martial arts are not self defense. Martial arts are good for building self esteem, getting in shape and becoming part of a community. Martial arts have rules, etiquette and are not designed to severely injure your opponent (even though it may feel like that). Many martial artists don’t like to admit that the techniques they wasted years practicing didn’t work in the street. Fighting for your life is not sparring in the dojo.

Self defense is about what works: tactics and training, simple and effective.

Personally, I don’t carry a gun and I don’t need a gun. When I was legally allowed to carry a firearm as a professional bodyguard and security specialist I found it was more of a liability than an asset. Believe me; I think the world would be a little safer if everyone carried a firearm. Criminals’ biggest fear is going into a home where the homeowner has a firearm.

The reality is you will be in a situation where you’re forced to defend yourself. Unless you have your weapon in your hand, you will be forced to defend yourself with empty hand techniques.

I don’t need a gun. People who train in our program don’t need a gun. If you think a gun is all you need you will be dead wrong. I guarantee, if someone who trained in the Self Defense Training System were standing 7 feet from you and attacked you, you would not have a snowballs chance in Hades.

If you are going to hang your life, more importantly, the life of your family and friends, well good luck quick draw. Unless you’re walking around gun in hand you have a deadly problem.

Now if you trained in the Self Defense Training System and carried a firearm, you would be just that much more dangerous. Carry a firearm as part of your arsenal; don’t let it be your arsenal.

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Damian Ross

the self defense company

gun control

gun laws

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martial arts

damian ross


Thursday, May 14, 2009

Fitness: A Simple Sloution For All Ages


My pediatrician is from the "old school" direct from Moscow. The reason we chose here is because of her holistic approach. Our kids have been on antibiotics twice in their 10 years of life (one is 4 and the other is 6). In our few conversations we always get to talking about lifestyle and fitness. One time she mentioned that families in Russia are starting to keep exercise apparatus in their homes. While this isn't unusual, what is unusual is where they keep it.

The latest trend is to keep the equipment where you live. In your living room or den. This way you just jump on the equipment (trampoline, gymnastic rings, low balance beam, pull up bar, etc.) whenever you get the urge. I though it interesting because it places a "matter of fact importance" on training rather than the ritualistic life style change we put on it normally.

We go to the gym, we go to the dojo. We have set side time and ritual for our bodies instead of letting exercise and health naturally into our lives, where we live.

This brought me to the following idea for my kids:basic fitness starts at home.

It doesn' t have to be difficult or hard, just exists. The following routine is to be done whenever you feel the urge. Post it around the house and just drop into it whenever you feel the urge.
Don't worry about sets, time or anything. Just do it.

This is a simple physical training circuit that we put together for kids ages 7 and up but it works for everyone. I do it.

The purpose was two fold. First, hit the core body strength and second to start instilling some good exercise habits. I should take them no more that 5 to 10 minutes. Form is better than quantity and they should be able to finish with little difficulty before moving to phase 2. Where we just change up the exercises.

PT for Kids ages 7 and up PHASE 1
20 Side Twists
5 Four-Count Forward and Back (Good Mornings)
100 Jumping Jacks
20 Judo (Hindu) Push Ups
30 Squats
40 Sit Ups
20 Push Ups

Whenever you feel the urge (post it next to the TV or computer).

Outside play for 20 minutes 2 to 3 times per week no matter what the weather.

Don't dread doing something you should naturally want to do. We are all physical beings. Our bodies WANT this.

damian ross
fitness
the self defense company
kids fitness
basic fitness
exercise

How to Use Craig's List Without Getting Murdered


You can't be sure. The free and open exchange of well meaning people has allowed the social misfits and predators access to well meaning people just trying to get rid of some of that clutter.

This time of year, spring cleaning has increased the volume on well meaning (ill fated) Craigslist.


How can you tell the difference between a legitimate buyer or evil doer?

Then what happens when something goes wrong with your sale of the $30 lawn mower? Next thing you know you have some nut job with your home address contacting you every time the cock you sold him runs fast?

In a nutshell, its extremely difficult, but you can do a few things to insulate yourself from the dangers of unloading the stuff you haven't looked at in years.

First, use a spam address. Set up an email account on hotmail, yahoo or google. This will allow you to operate freely over the net with limited exposure.

Next filter the freaks. Create your ad and put in "all sales are final" or "as is" condition will eliminate some of the BS. What you don't want is someone starting mechanical work in your driveway. Put plenty of pictures and be honest. If the snow blower has a problem or hasn't run in years, say it, but reflect it in the price. Don't expect to get top dollar for a DVD player that has sat in you closet since 1998.

Set up the meet. Say, "I have the item stored at my friend's house. We should be OK for pick up during a definite time." Tell them you can meet them there. Don't use terms like "anytime is fine." This suggests that you do live there. If you are selling mice stuff, they may want to take a look at what else you have in your garage. Have the item out and ready to go. Don't take them into the house or garage unless you are willing to lose some more valuable possessions.

Commonsense dictates you should not be alone or with children. Have another adult and leave the kids inside. The more people the less they will want to harm you.

Don't let them in your home. If its your friend's house just say it's not my home. People will be creative, but if they have to use the bathroom, direct them to the nearest restaurant. This should speed the transaction up a bit.

Hold your ground and ignore persistent requests. Any suspicious activity call the police. If several people show up to pick up a toaster...you may want to keep the phone handy.

From the other end, if an offer is too good to be true, don't go alone, tell people who, what, where and why. Keep your cell phone handy and have someone on stand-by.

Remember, any excuse to get you alone for any reason. items skewed towards women or women selling product are targets. Be paranoid and move forward with caution.

craigs list crime
craigs list
damian ross
the self defense company
crime prevention
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The Gamble on Crime



In two weeks the Sands Casino Hotel will open in Bethlehem, PA. Bethlehem holds a place in my heart, it is the home of my alma mater Lehigh University.

While experts have produced a study that states there will be no significant change in crime associated with the Casino, history tells a different story.

The study for the Bethlehem Casino was conducted by G. Patrick Gallagher, president of a consulting group that reviews police department policies, surveyed eight police departments across the country who respond to calls from slots casinos. Gallagher included Bensalem Township police, which covers the Philadelphia Park Casino and Racetrack in Bucks County.

(Source: The Morning Call http://www.mcall.com/news/local/all-a1_4casinocops.6887123may11,0,6734214.story.

The major problem I see with the study is that it doesn't take into consideration the preexisting conditions.

In the late 80's I worked security and worked in the Alcohol and Beverage Industry in a Beer Distributor. After the collapse of Bethlehem Steel, the area became extremely depressed. The only economy was from the 8 colleges in the area who used to educate the engineers for the steel company. Crime, drugs and unemployment were everywhere. It was a rough spot and over recent years has gotten progressively worse.

In the study, it sites a Racetrack and Casino in Bucks County PA. A rural and sedate community far from any major city.

Las Vegas is another "success." Economically anyway. In the middle of the desert, crime is somewhat contained. Most people visiting Las Vegas and Bucks County are not day trippers. Spending the night in the resorts brings a higher class of client.

In 1976 Atlantic City, a previously depressed area like Bethlehem, looked to Vegas as the model for success. Unfortunately, it didn't happen. Close proximity to Philadelphia and New York have created a destination for all criminals types. Atlantic City now enjoys a violent crime rate that is 2.57 time the national average and a larceny and theft rate that is almost 3.5 time the national average.

Bethlehem is almost the same distance from New York and Philadelphia.

What will happen to my alma mater? You can only guess that the sheltered college kids are going to venture in the casino and become fodder for the predators. Sure a kid will lose his shirt at the tables...only if he's lucky.
crime
damian ross
the self defense company
casino
gambling
bethlehem

Friday, May 8, 2009

Family Safe Program

Is Your Family Safe?

Dropping junior off at karate class does not guarantee his safety. In fact, in most cases it only creates false confidence in your child's ability to protect his or herself.

Self defense is not martial arts. Martial arts are great for building self esteem, getting in shape and learning to overcome obstacles. Self defense is self preservation. Self preservation depends on three key elements: Plan, Decide and ACT!

In the Family Safe Program kids are given a specific set of rules to follow and a specific course of action. Children (and parents) are given a GO- NO GO set of instructions.

The course also creates communication between parents and children regarding these types of situations. No drama, no sugar coating, just the facts.




The hour long program is part lecture and part drills. Kids learn to escape and evade much larger predators while they work their way through the obstacle course!





The product is due to release in June 2009.



the Self Defense Company
Damian Ross
Family safe
Kids self defense